"The first erroneous assumption is that quality means goodness, or luxury, or shininess or weight. The word "quality" …"

"Quality management is a systematic way of guaranteeing that organized activities happen the way they are planned."

"Most managers are so concerned with today, and with getting our own real and imagined problems settled, that we are i…"

"Quality is conformance to requirements - nothing more, nothing less."

"In a true zero-defects approach, there are no unimportant items."

"Improving quality requires a culture change, not just a new diet."

"Change should be a friend. It should happen by plan, not by accident."

"The problem of quality management is not what people don't know about it. The problem is what the think they do know."

"Management has to get right in there and be active when it comes to quality."

"Quality is free, but no one is ever going to know it if there isn't some sort of agreed-on system of measurement. Qua…"