"Much of the material Mad satirized in its pages was first available to children in other media, especially television and the films. As these began to show increasingly adult material, Mad's pages also began to become more sophisticated. The magazine grew racier, but its readership grew younger. In the late 50's our readers seemed to be about 15, l6, late high school, early college. Today the mean age is probably about 13, Al Feldstein says. He attributes the change unequivocally to increased television viewing."
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Sources
Winn, Marie (January 25, 1981). "What Became of Childhood Innocence?", The New York Times, January 25, 1981".
https://en.wikiquote.org/wiki/Mad_(magazine)
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Mad (magazine)
Mad is an American humor magazine founded by editor Harvey Kurtzman and publisher William Gaines in 1952. Launched as a comic book before it became a magazine, it was widely imitated and influential, impacting not only satirical media but the entire cultural landscape of the 20th century. Its fictional mascot is Alfred E. Neuman, a gap-toothed, freckled kid who never worries, and has appeared on almost every MAD cover. Every issue has a "thought provoking" quote attributed fictionally to him.
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