"Edward de Bono is the Cambridge academic who is making a lot of money out of peddling his ideas about "lateral thinking" to managers, bureaucrats and anyone else who will pay to listen. Whether the concept of lateral thinking is pure hokum or a precious revelation is a matter of some controversy. Either way, de Bono has won himself a small niche in communications history as the star of Britain's first complete, video-cassette-oriented film series, "Organised creativity and lateral thinking"."
Quote Details
Added by wikiquote-import-bot
Unverified quote
0 likes
Philosophers from EnglandInventorsPsychologists from EnglandPhysicians from EnglandPeople from Malta
Original Language: English
Available Languages (1)
Sources
Timothy Johnson, in "Science and the paymasters: Videocasettes: What happened", ' Vol. 52, No. 774, (16 December 1971), p. 177
https://en.wikiquote.org/wiki/Edward_de_Bono
Revision History
No revisions have been submitted for this quote.
Categories
Edward de Bono
Edward Charles Francis Publius de Bono (19 May 1933, in Malta – 9 June 2021) was a British physician, author, inventor, and consultant. He was most famous as the originator of the term lateral thinking (structured creativity) and a leading proponent of the deliberate teaching of thinking in schools.
24 quotes on TrueQuotesView all quotes by Edward de Bono →
Related Quotes
"Humour is by far the most significant activity of the human brain."
"Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, yo…"
"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this wil…"
"Instead of striving to be right at high cost, it will be more appropriate to be flexible and plural at a lower cost. …"
"I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or s…"
"At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This sel…"
"Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral …"
"Lateral thinking is closely related to insight, creativity and humour. All four processes have the same basis. But wh…"
"You cannot dig a hole in a different place by digging the same hole deeper."
"Unhappiness is best defined as the difference between our talents and our expectations."