"Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, yo…"

"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this wil…"

"Instead of striving to be right at high cost, it will be more appropriate to be flexible and plural at a lower cost. …"

"I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or s…"

"At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This sel…"

"Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral …"

"Lateral thinking is closely related to insight, creativity and humour. All four processes have the same basis. But wh…"

"You cannot dig a hole in a different place by digging the same hole deeper."

"Rightness is what matters in vertical thinking. Richness is what matters in lateral thinking. Vertical thinking selec…"

"Unhappiness is best defined as the difference between our talents and our expectations."