"There may be no philosopher in history (with the possible exceptions of Socrates and Nietzsche) who has received greater attention in artistic, literary and popular culture than Bento (Benedictus) de Spinoza (1632–1677). His life, ideas and influence have been the subject of numerous novels, plays, poems, paintings, sculptures, even musical pieces and opera. His name and his visage have been used in the marketing of various items in the worlds of entertainment, leisure and consumption, from cafés to rock bands to bagels. [...] A relatively simple explanation for Spinoza's unusually high profile outside the walls of academia is at hand. Spinoza was the most radical and iconoclastic thinker of his time. His ideas on religion, politics, ethics, human psychology and metaphysics, presented in difficult and sometimes mystifying treatises, lay the groundwork for much of what we now regard as “modern.” Perhaps most enticing of all, he was excommunicated from the Amsterdam Portuguese-Jewish community as a young man for reasons that remain obscure (although not hard to fathom). Everyone loves a rebel—especially one whose values they likely share and whom, they feel, was unjustly punished by those in power."