Sociologists From Austria

"The attitude of the Church was not as dogmatic as is often assumed. Interpretations of Bible passages had been revised in the light of scientific research before. Everyone regarded the earth as spherical and as freely floating in space though the Bible tells a different story."

"I do not see why I should be polite to tyrants, who slobber of humanitarianism and think only of their own petty interests."

"Do electrons exist, or are they merely fictitious ideas for the ordering of observations (sense date, classical events)?... If there are only sensations, then terms such as 'election or 'St. Augustine' are auxiliary terms, designed to bring some order into our experiences."

"The validity of usefulness, adequacy of popular standards can be tested only by research that violates them."

"A scientist, an artist, a citizen is not like a child who needs papa methodology and mama rationality to give him security and direction, he can take care of himself, for he is the inventor not only of laws, theories, pictures, plays, forms of music, ways of dealing with his fellow man, institutions, but also entire world view, he is the inventor of entire forms of like."

"Experts often arrive at different results, both in fundamental matters, and in application Who does not know of at least one case in his family where one doctor recommends a certain operation, another argues against it, while a third suggests an entirely different procedure? Who has not read of the debates about nuclear safety, the of the economy, the effects of pesticides, aerosol sprays, the efficiency of methods of education, the influence of race on intelligence? Two, three, five and even more views arise in such debates, and scientific supporters can be found for all of them. Occasionally one almost feels inclined to say: as many scientists, as many opinions. There are of course areas in which scientists agree- but this cannot raise our confidence. Unanimity is often the result of a political decision: dissenters are suppressed, or remain silent to preserve the reputation of science as a source of trustworthy and almost infallible knowledge. On other occasions, unanimity is the result of shared prejudices: positions are taken without detail examination of the matter under review and are infused with the same authority that proceeds from detailed research."

"Even bold and revolutionary thinkers bow to the judgment of science. Kropotkin wants to break up all existing institutions, but he does not touch science. Ibsen goes very far in his critique of bourgeois society, but he retains science as a measure of truth. Levi Strauss has made us realize that Western thought is not the lonely peak of human achievement it was once thought to be, but he and his followers exclude science from their relativization of ideologies. Marx and Engels were convinced that science would aid the workers in their quest for mental and social liberation."

"In a war a totalitarian state has a free hand."

"Traditions are neither good nor bad, they simply are... Rationality is not an arbiter of traditions, it is itself a tradition or an aspect of a tradition."

"A free society is a society in which all traditions have equal rights and equal access to the centers of power. A tradition receives these rights not because the importance the cash value, as it were) it has for outsiders but because it gives meaning to the lives of those who participate in it."

"Language became a colorless and as indistinct as the business suit which is now worm by everyone, by the scholar, by the businessman, by the professional killer. Being accustomed to a dry and dreary norm and sees in it an obvious sign of arrogance and aggression; viewing authority with almost religious awe he gets into a frenzy when he sees someone pluck the beard of his favorite prophet."

"Every profession has an ideology and a drive for power that goes far beyond its achievements and it is the task of democracy to keep this ideology and this drive under control. Science is here no different from other institutions."

"Rational discourse is only one way of presenting and examining an issue and by no means the best. Our new intellectuals are not aware of its limitations and of the nature of the things outside."

"By now many intellectuals regard theoretical or 'objective' knowledge as the only knowledge worth considering. Popper himself encourages the belief by his slander of relativism. Now this conceit would have substance if scientists and philosophers looking for universal and objective morality had succeeded in finding the former and persuaded, rather than forced, dissenting cultures to adopt the latter. This is not the case."

"We have to realize that a unified theory of the physical world simply does not exist. We have theories that work in restricted regions, we have purely formal attempts to condense them into a single formula, we have lots of unfounded claims (such as the claim that all of chemistry can be reduced to physics), phenomena that do not fit into the accepted framework are suppressed; in physics, which many scientists regard as the one really basic science, we have now at least three different point of view (relativity, dealing with the very large, quantum theory for an intermediate domain and various particle models for the very small) without a promise of conceptual (and not only formal) unification; perceptions are outside of the material universe (the mind-body problem is still unsolved) - from the very beginning the salesman of a universal truth cheated people into admissions instead of clearly arguing for their philosophy. And let us not forget that it was they and not the representatives of the traditions they attacked who introduced argument as the one and only universal arbiter. They praised argument - they constantly violated its principles."

"There is no coherent knowledge, i.e. no uniform comprehensive account of the world and the events in it. There is no comprehensive truth that goes beyond an enumeration of details, but there are many pieces of information, obtained in different ways from different sources and collected for the benefit of the curious. The best way of presenting such knowledge is the list - and the oldest scientific works were indeed lists of facts, parts, coincidences, problems in several specialized domains."

"The sciences of today are business enterprises run on business principles. Research in large institutes is not guided by Truth and Reason but by the most rewarding fashion, and the great minds of today increasingly turn to where the money is - which means military matters."

"All religion may be centered around a generally good idea, however, this has not stopped its adherents from acting like bastards"

"If the world is an aggregate of relatively independent regions, then any assumption of universal laws is false and a demand for universal norms tyrannical: only brute force (or seductive deception) can then bend the different moralities so that they fit the prescriptions of a single ethical system. And indeed, the idea of universal laws of nature and society arose in connection with a life-and-death battle: the battle that gave Zeus the power over the Titans and all other gods and thus turned his laws into the laws of the universe."

"'Truth', written 'in capital letters', is an orphan in this world, without power and influence... ['Reason'] cannot stand diverging opinions - it calls them 'lies'; it puts itself 'above' the real lives of human beings, demanding, in a way characteristic of all totalitarian ideologies, the right to rebuild the world from the height of 'what it should be', i.e. in accordance with its own 'invincible' precepts. It refuses to recognize the many ideas, actions, feelings, laws, institutions, racial features which separate one nation (culture, civilization) from another... The reason of ordinary people trying to create a better and safer world for themselves and their children (which is reason with a small 'r' and not Reason 'written in capital letters') has very little in common with these ignorant dreams of domination."

"I say that Auschwitz is an extreme manifestation of an attitude that still thrives in our midst. It shows itself in the treatment of minorities in industrial democracies; in education, education to a humanitarian point of view included, which most of the time consists of turning wonderful young people into colorless and self-righteous copies of their teachers; it becomes manifest in the nuclear threat, the constant increase in the number and power of deadly weapons and the readiness of some so-called patriots to start a war compared with which the holocaust will shrink into insignificance. It shows itself in the killing of nature and of "primitive" cultures with never a thought spent on those thus deprived of meaning for their lives; in the colossal conceit of our intellectuals, their belief that they know precisely what humanity needs and their relentless efforts to recreate people in their sorry image; in the infantile megalomania of some of our physicians who blackmail their patients with fear, mutilate them and then persecute them with large bills; in the lack of feeling of so many so-called searchers for truth who systematically torture animals, study their discomfort and receive prizes for their cruelty. As far as I am concerned there exists no difference between the henchmen of Aushwitz and these "benefactors of mankind.""

"People have different professions, different points of view. They are like observers looking at the world through the narrow windows of an otherwise closed structure. Occasionally they assemble at the center and discuss what they have seen; then one observer will talk about a beautiful landscape with red trees, a red sky, and a red lake in the middle; the next one about an infinite blue plane without articulation; and the third about an impressive, five-floor-high building; they will quarrel. The observer on top of the structure (me) can only laugh at their quarrels-but for them the quarrels will be real and he (the observer on top) will be an unworldly dreamer. Real life... is exactly like that. Every person has his own well-defined opinions, which color the section of the world he perceives. And when people come together, when they try to discover the nature of the whole which they belong, they are bound to talk past each other; they will understand neither themselves nor their companions."

"It is clear, then, that the idea of a fixed method, or of a fixed theory or rationality, rests on too naive a view of man and his social surroundings. To those who look at the rich material provided by history, and who are not intent on impoverishing it in order to please their lower instincts, their craving for intellectual security in the form of clarity, precision, "objectivity", "truth", it will become clear that there is only one principle that can be defended under all circumstances and in all stages of human development. It is the principle: anything goes."

"First-world science is one science among many; by claiming to be more it ceases to be an instrument of research and turns into a (political) pressure group."

"One can show the following: given any rule, however "fundamental" or "necessary" for science, there are always circumstances when it is advisable not only to ignore the rule, but to adopt its opposite."

"My life has been the result of accidents, not of goals and principles. My intellectual work forms only an insignificant part of it. Love and personal understanding are much more important. Leading intellectuals with their zeal for objectivity kill these personal elements. They are criminals, not the leaders of mankind."

"[On Empiricism] It is evident, on the basis of our considerations, that this appearance of success cannot in the least be regarded as a sign of truth and correspondence with nature. Quite the contrary, suspicion arises that the absence of major difficulties is a result of the decrease of empirical content brought about by the elimination of alternatives, and of facts that can be discovered with their help. In other words, the suspicion arises that this alleged success is due to the fact that the theory, when extended beyond its starting point, was turned into rigid ideology. Such Ideology is "successful" not because it agrees so well with the facts; it is successful because no facts have been specified that could constitute a test, and because some such facts have been removed. Its "success" is entirely man-made. It was decided to stick to some ideas, come what may, and the result was, quite naturally, the survival of these ideas. If now the initial decision is forgotten, or made only implicitly, for example, if it becomes common law in physics, then the survival itself will seem to constitute independent support., it will reinforce the decision, or turn it into an explicate one, and in this way close the circle. This is how empirical "evidence" may be created by a procedure which quotes as its justification the very same evidence it has Produced."

"Experience arises together with theoretical assumptions not before them, and an experience without theory is just as incomprehensible as is (allegedly) a theory without experience."

"Rationalism... is a secularized form of the belief in the power of the word of God."

"My intention is not to replace one set of general rules by another such set: my intention is, rather, to convince the reader that all methodologies, even the most obvious ones, have their limits. The best way to show this is to demonstrate the limits and even the irrationality of some rules which she, or he, is likely to regard as basic. In the case that induction (including induction by falsification) this means demonstrating how well the counterinductive procedure can be supported by argument."

"Without a constant misuse of language, there cannot be any discovery, any progress."

"If we understand the mechanism and motives of the group mind, is it now possible to control and regiment the masses according to our will without their knowing it?"

"The new profession of public relations has grown up because of the increasing complexity of modern life and the consequent necessity for making the actions of one part of the public understandable to other sectors of the public. It is due, too, to the increasing dependence of organized power of all sorts upon public opinion. Governments, whether they are monarchical, constitutional, democratic or communist, depend upon acquiescent public opinion for the success of their efforts and, in fact, government is government only by virtue of public acquiescence. Industries, public utilities, educational movements, indeed all groups representing any concept or product, whether they are majority or minority ideas, succeed only because of approving public opinion. Public opinion is the unacknowledged partner in all broad efforts. The public relations counsel, then, is the agent who, working with modern media of communications and the group formations of society, brings an idea to the consciousness of the public."

"Who are the men, who, without our realizing it, give us our ideas, tell us whom to admire and whom to despise, what to believe about the ownership of public utilities .. about immigration who tell us how our houses should be designed, what furniture we should put into them, what menus we should serve at our table, what kind of shirts we must wear, what sports we should indulge in, what plays we should see, what charities we should support, what pictures we should admire, what slang we should affect, what jokes we should laugh at?"

"Propaganda is the executive arm of the invisible government."

"In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed."

"In almost every act of our lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons [...] who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind, who harness old social forces and contrive new ways to bind and guide the world."

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society."

"The only difference between "propaganda" and "education," really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda."

"It has always been interesting to me that a concise, comprehensive definition of news has never been written. What news is, every newspaper man instinctively knows, particularly as it concerns the needs of his own paper. But it is almost as difficult to define news as it is to describe a without making corkscrew gestures with one’s hand, or as to define some of the abstruse concepts of the metaphysician, like space or time or reality."

"It is [the public relations counsel's] capacity for crystallizing the obscure tendencies of the public mind before they have reached definite expression, which makes him so valuable.His ability to create those symbols to which the public is ready to respond; his ability to know and to analyze those reactions which the public is ready to give; his ability to find those stereotypes, individual and community, which will bring favorable responses; his ability to speak in the language of his audience and to receive from it a favorable reception are his contributions.The appeal to the instincts and the universal desires is the basic method through which he produces his results."

"When an appeal to the instincts can be made so powerful as to secure acceptance in the medium of dissemination in spite of competitive interests, it can be aptly termed news. The public relations counsel, therefore, is a creator of news for whatever medium he chooses to transmit ideas. It is his duty to create news no matter what the medium which broadcasts this news."

"Let us assume that our problem is the intensification in the public mind of the prestige of a hotel. The problem for the public relations counsel is to create in the public mind the close relationship between the hotel and a number of ideas that represent the things the hotel desires to stand for in the public mind."

"People accept the facts which come to them through existing channels. They like to hear new things in accustomed ways. They have neither the time nor the inclination to search for facts that are not readily available to them."

"The public relations counsel must always subdivide the appeal of his subject and present it through the widest possible variety of avenues to the public."

"Domination to-day is not a product of armies or navies or wealth or policies. It is a domination based on the one hand upon accomplished unity, and on the other hand upon the fact that opposition is generally characterized by a high degree of disunity."

"When Napoleon said, "Circumstance? I make circumstance‚" he expressed very nearly the spirit of the public relations counsel's work."

"When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words. So we found the words "counsel on public relations"."

"The best defense against propaganda: more propaganda."

"The best place to find things: the public library."