Films

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April 10, 2026

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"The Preamble of the UNESCO Convention on the Protection and Promotion of Diversity of Cultural Expressions reads, “Linguistic diversity is a fundamental element of cultural diversity” (UNESCO, 2005). Albornoz and García Leiva (2016) state that advocating linguistic diversity is an imperative for the international community, as every language reflects a one-of-a-kind vision of the world, with its own value system, its specific philosophy and its particular cultural characteristics. A language provides support to an identity and is an essential element of an irreplaceable cultural wealth. Feature films, as well as other cultural expressions, provide a channel of expression and dissemination for approximately 6,000 languages which are spoken in the world.11Asseveral studies have pointed out (Ranaivoson, 2007; UIS, 2011), diversity is a multidimensional concept. Stirling’s definition (1998, 2007) of diversity includes a combination of three components: variety, balance and disparity. Variety refers to the number of different categories defined; specifically for films, we may ask, how many languages can be identified in the cinematographic production of a country? Balance refers to the extent to which these categories are represented: what percentages of each language are used in films? And disparity refers to the degree of dissimilarity that exists between the different categories: how different are the languages used? Thus, the larger the number of categories and the more balanced and disparate the categories, the more diverse the system."

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"In 2012, the number of feature films greatly increased throughout the world, and the following year a new production record was hit: 7,610 movies. However, the sustained growth of global production during the 2005-2013 period has not undermined the weight of the main production countries: India, the United States, China, Japan and most Western European countries, including the United Kingdom, France, Germany and Spain. This finding, in the attempt to analyse the diversity of sources, reveals a high degree of concentration of production in the economic superpowers and in some of the most heavily-populated countries of the world. A special case in point is India, the country with the second-largest population, and the number-one film making country, which is experiencing a major growth in production. India produced 1,041 movies in 2005 to 1,724 movies in 2013. The number of feature films produced in 2013, mostly with digital technology and at multiple sites, represented over one-fifth of worldwide production. International feature film co-productions, driven by the public sector and private production companies, were common in some countries of Western Europe and the United States. France had the largest number of co-productions in the 2012-2013 biennium. Production companies view co-productions with companies from other countries as a means of taking advantage of the film making grant programmes of various countries and of extending the reach of films. Increased production does not necessarily lead to a better and larger dissemination of films. The dominant positions of the U.S. majors in many markets directly impact the diversity offered,i.e.what content reaches the screens and how. For instance, the European space, comprising countries with a prominent tradition for production, repeatedly expresses the lack of reach of its feature films across borders . Most countries have monolingual (in their respective official languages) or bilingual film production. Again, India stands out for the wide spectrum of local languages in its movies, none of which has a share over 17%. In countries with multilingual film production, there are one or several drivers for this: a historical presence of different social groups within the country and/or large migrant groups, geo-cultural proximity with companies speaking other languages, and the development of strategies for commercial penetration in new markets, among others. Dubbing policies implemented by countries are unfavourable for the recognition of languages other than those of the place where foreign films are screened."

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"According to the three categories in the UIS 2014 Questionnaire on Feature Film Statistics, there is a clear pre-eminence of fiction feature films versus documentaries and animation movies. Additionally, all countries offering information on the production of fiction, animation and documentary feature films show a clear imbalance among the categories. There is a strong geographic concentration of the revenues from the commercial screening of feature films in theatres. The top 10 markets, led by the United States/Canada, China and Japan, held three-fourths of global revenues during the 2012-2013 period. China, the most heavily-populated country in the world, is seeing a sustained increase in its gross box office for feature films in theatres (in 2013, it exceeded US$3.6billion). It appears that the world’s second film market in terms of gross box office is ready to overcome, in the near future, the stagnated market of the United States/Canada. India, with average ticket prices well below those prevailing in the top revenue markets, is the top country in terms of volume of tickets sold. In 2012, Indian theatres received more theatre goers than the United States, China and Japan together. Even though there are noticeable differences between countries and inside countries at the global level during 2012 and 2013, the average price of theatre tickets continued to grow. The 2005-2013 period saw an increase of 40% in the average ticket price. The most popular feature films watched in theatres in 2012 and 2013 confirm a very high concentration of consumption of blockbusters produced (or co-produced) and distributed by U.S. majors. They are mostly action/adventure movies, some with animation techniques, targeting children and adolescents, supported by multi-million budgets and international advertising campaigns. As has been the case in recent years, mass consumption of feature films in theatres has favoured the franchises of various series and bringing to the big screen stories that were originally created as [[comics."

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"Over the few last decades, the rate of economic growth of the Chinese economy has been enormous compared to most,if not all,economies in developed countries. As a result, this growth has been evident in the film market, where by 2012 China became the second largest consumer of feature films in the world in terms of box office.During the same period, the USA market has faced stagnation or experienced little increase in terms of admissions. If this trend continues, China will surpass the USA as the world’s Number 1film market by 2020.The film market in China has grown four to five times faster than its GDP over the last decade (and its GDP is one of the fastest growing in the world)and the growth in the film market has been even more impressive. In fact, between 2005 and 2011, box office in China grew on average by 43% per year (50% over the 2008-2011 period), while the cinema market box office of the USA grew on average by just 2.2% annually (see Figure 5). The difference in the number of admissions is remarkable: while admissions grew on average by 15.6% annually in China between 2005 and 2011, in the USA market there was an annual average decrease of -1.4% (see Figure 6). This growth occurred despite the dramatic increase in ticket prices that occurred in China during this period. The average admission price in China multiplied 3.5 times, an increase of 253% between 2005 and 2011, whereas the average ticket price in the USA increased by only 23.8%."

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"Viewers in Latin America have access to about 9,756 screens. On average,there are 210 commercial releases per year. Depending on the country, between 5 and 130 national films are produced a year, primarily as a direct result of the national support received by the governments of the region over various decades. During the first decade of the 21st Century, Latin American countries produced 2,400 feature films (see Figure 8), with growth throughout each decade (on average 350 films were produced per year between 2005 and 2011). This is a sharp increase from the 1980s, when on average 230 films were produced annually or the 1990s with 90 films per year (Getino, 2005). Film production in Latin America increased partly as a direct result of the public policies developed to support the field (with the exceptions of Paraguay and a few Central American countries). These policies have been present in most of the subcontinent since the 1930s (mainly in Argentina, Brazil, Mexico and Peru). The subsequent decades saw further support in the form of subsidies, tax incentives,soft loans, prizes for quality and screen quotas (there were even state producers, state distributors and state exhibitors, mainly in Mexico from the 1940s to 1970s and in Brazil in the 1970s). In the early 1990s, most countries in the region experienced a drastic reduction in public support, affecting the national film sectors negatively. Nevertheless, in the late 1990s and early 2000s, there was a re-emergence of public policies favorable to the film sector, mainly in relation to production. The three major film-producing countries, Argentina, Brazil and Mexico,resumed their growth. During the 2000s, most Latin American countries implemented national legislation supporting the film sector. Argentina and Brazil returned to maximum production peaks with over 100 films produced annually, surpassing records set in the earlier “golden years”. Mexico also increased film production, but the country is only just reaching the number of films produced during its golden years (between 1940 and 1980), which was also about 100 annually. Other Latin American countries showed more modest increases in the number of films produced. Due to new national film policies in some of these countries, they have begun regular production of films for the first time in their history."

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