"There have been exceptions, but most of the time the effort to reclaim a regressive epithet fails as a political strategy. Among the worst is "tree hugger." Not wanting climatic catastrophe has little to do with the quasi-spiritual groping of conifers, yet that is how those of us concerned about the environment have been stereotyped. I mean, I like trees as much as anyone, but the term "tree hugger" is dripping with connotations of hippie-dippy hysteria. Using it ironically to reclaim it from the anti-science crowd may make us chuckle, but it's still letting them define us on their terms."
January 1, 1970
https://en.wikiquote.org/wiki/Jen_Sorensen