"Bill Sarnoff: Warner has-had and has-a unique management philosophy, wherein the executives are rewarded enormously well when they perform enormously well. And I went to Bill and I said, "Gee, uh, Bill, I'd like to work out some sort of profit sharing arrangement with you. Not taking anything away. Whatever you're getting you're getting. But this is just added to it. We'd like to introduce something where you have a possibility, as Mad does better, that you'll be rewarded even more meaningfully." And he said to me, "Bill, I'm really not interested." [small laughs] I said, "Really, Bill, there's no hidden agenda here." [big laughs] "This is only-this can only be good for you. Please believe me, only be good." And he said, "Bill, I'm really not interested." And I said, "Well, okay. You know, if it doesn't make sense to you. But, could you tell me why?" And he said, "Sure. Because that philosophy assumes that I'm not doing everything I can to make Mad as good as it can be. And I tell you that's never been the case, and it never will be the case. So if you think that by giving me a profit incentive I'm gonna work harder, you're absolutely wrong and you've got the wrong guy here." And that's the kind of guy Bill was."