"Bill Sarnoff: A couple of incidents kind of show the type of fellow he was and that we knew and loved. The first was back in about 1975, a little earlier than that, when Warner Communications took over the big building in Rockefeller Plaza and a lot of the divisions were moving into the building. And I went over and I asked Bill, I said, "How would you like to move Mad magazine with the rest of the company?" And he said, "Well, if you were a grown child, would you like to live with your parent?""