"Gaines says he misses the old days when he was an active plotter in the editorial side of his operation. With the success of MAD, he was forced out of editorial into the business end of the company. He sold the magazine to Warner Communications in 1960 and has stayed on as publisher. His fondest memories, he says, are the days when he and Al Feldstein were putting out four comics a week. "We had a western love comic called `Western Romances' and we did a column for the lovelorn called `Chat with Chuck,' " he mused. "We were Ann Landers types but unfortunately we didn't give her kind of answers. God knows what stupid things we said. It was a lot of fun in those days, being involved in the creative process. Once MAD came along it was business for me. Business isn't that much fun but I guess you have to have both."