"”Bill wasn’t a nice guy,” says artist/editor Harvey Kurtzman, the creative genius who invented Mad, ”and he wasn’t a bad guy. He was bold, but he’d sit there with a slide rule every day very preoccupied with how to distribute his money.” Gaines sold the magazine partly for pure profit, but also out of a nagging dread that ”sooner or later, there’s gotta be an end to it.” To paraphrase his ubiquitous cover boy, Alfred E. Neuman, he needn’t have worried."