"It was pointed out that a messenger or envoy is sent from the Brotherhood into the world for the purpose of striking anew a keynote of spiritual truth when a sincere call comes from the heart of mankind; but it must likewise be stated that, just as Krishna points out in the Bhagavad-Gita (4:7-8), an avatara comes in times of great spiritual barrenness, when the waves of materialism are rising high. (Chapter 22)"
January 1, 1970
https://en.wikiquote.org/wiki/Gottfried_de_Purucker