"The hierarchy problem is somewhat unique. ... It's one of a trifecta of problems in the Standard Model that don't come from incontrovertible evidence ... Those three problems are ... the strong CP problem ... the cosmological constant problem ... and the hierarchy problem. ... These .. are ... problems where it's a conflict between our expectations for the size of parameters in quantum field theory and what we see."
January 1, 1970
https://en.wikiquote.org/wiki/Hierarchy_problem