"Lately I have been frustrated with societal views towards vegans. There needs to be an awareness movement to show that all vegans aren’t “one of those vegans”. If you’re vegan for animal rights, you NEED to care about how people view vegans. … Passion is hard to control and that’s why many vegans seem aggressive or judgmental. … We need to take accountability for rebranding ourselves and being a welcoming organization. There are so many people converting to the lifestyle and even more are filling their toes in the water out of curiosity. The more people that fall into the vegan diet, the more aware they will be. This would lead to them being apt to adopt an animal free wardrobes, boycott animal entertainment, etc. But its starts with being welcoming."