"Elsewhere, Moskos, as cited in Marlowe (1979), referred to this social compact as “instrumental and self-serving.” But a less cynical framing is provided by the growing literature on the importance of “swift trust” in high-stakes settings (Kramer, 1999; Majchrzak, Jarvenpaa, and Hollingshead, 2007; Meyerson, Weick, and Kramer, 1996). Trust that is based on strong interpersonal bonds can take a long time to develop (McAllister, 1995; Webber, 2008). But Meyerson, Weick, and Kramer (1996) note that professional teams often “have a finite life span, form around a shared and relatively clear goal or purpose, and their success depends on a tight and coordinated coupling of activity.” Majchrzak, Jarvenpaa, and Hollingshead (2007) examined various case studies in the development of swift trust among complete strangers in response to natural disasters. Kramer (1999) reviewed evidence for several different ways in which this kind of swift trust develops, including category-based trust (based on knowledge of the other person’s membership in trusted groups), role-based trust (e.g., using high rank as a measure of one’s past experience and performance), and rule-based trust (based on “shared understandings regarding the system of rules regarding appropriate behavior,” p. 579). These mechanisms may work through either task cohesion or social cohesion, depending on the setting. Thus, when people rely on someone’s professional certification (e.g., as a surgeon, engineer, or musician), there may be a rapidly established task cohesion. If, however, one were to rely on credentials from a fraternal organization, the swift trust might rapidly create social cohesion. Similarly, rule-based trust might promote task cohesion in professional settings but social cohesion in social organizations.Of course, these routes are not mutually exclusive; professional conferences organize social outings, and fraternal groups organize charitable works."
January 1, 1970