"Except Coulomb's, the most important work of the period for the general mathematical theory is the physical discussion of elasticity by Thomas Young. ...[Young,] besides defining his modulus of elasticity, was the first to consider shear as an elastic strain. He called it "detrusion," and noticed that the elastic resistance of a body to shear, [as opposed to] its resistance to extension or contraction, are in general different; but he did not introduce a distinct modulus of rigidity to express resistance to shear. He defined "the modulus of elasticity of a substance" as "a column of the same substance capable of producing a pressure on its base which is to the weight causing a certain degree of compression, as the length of the substance is to the diminution of its length." What we now call "Young's modulus" is the weight of this column per unit of area of its base. This introduction of a definite physical concept, associated with the coefficient of elasticity which descends, as it were from a clear sky, on the reader of mathematical memoirs, marks an epoch in the history of the science."
January 1, 1970
https://en.wikiquote.org/wiki/A_Treatise_on_the_Mathematical_Theory_of_Elasticity