"What will happen once we can ask Google, ‘Hi Google, based on everything you know about cars, and based on everything you know about me (including my needs, my habits, my views on global warming, and even my opinions about Middle Eastern politics) – what is the best car for me?’ If Google can give us a good answer to that, and if we learn by experience to trust Google’s wisdom instead of our own easily manipulated feelings, what could possibly be the use of car advertisements?"