"Enter superstring theory. The concept that particles are really tiny strings dates from the 1960s, but it took on wings in 1974, when John Schwarz... and Joel Scherk... came to terms with what had been an ugly blemish in their calculations. String theory kept predicting the existence of a particle with zero mass and a spin of two. Schwarz and Scherk realized that this unwelcome particle was nothing other than the graviton, the quantum carrier of gravitational force (Although there is no quantum theory of gravity yet, it is possible to specify some of the characteristics of the quantum particle thought to convey it.) This was liberating: The calculations were saying not only that string theory might be the way to a fully unified account of all particles and forces but that one could not write a string theory without incorporating gravity. Ed Witten... recalled that this news constituted "the greatest intellectual thrill of my life."
January 1, 1970
https://en.wikiquote.org/wiki/Gravity