"Einstein’s great friend and intellectual sparring partner Niels Bohr had a nuanced view of truth. Whereas according to Bohr, the opposite of a simple truth is a falsehood, the opposite of a deep truth is another deep truth. In that spirit, let us introduce the concept of a deep falsehood, whose opposite is likewise a deep falsehood. It seems fitting to conclude this essay with an epigram that, paired with the one we started with, gives a nice example:“Naïveté is doing the same thing over and over, and always expecting the same result.”"