"That curious modern hypostatization “service” is often called in to substitute for the now incomprehensible doctrine of vocation. It tries to secure subordination by hypothesizing something larger than the self, which turns out, however, to be only a multitude of selfish selves. The familiar change from quality to quantity may again be noted; one serves not the higher part of the self (this entails hierarchy) … but merely consumer demand. And who admires those at the top of a hierarchy of consumption? Man as a consuming animal is thus seen to be not enough."