"The reign of capital, which denies our very existence as human beings and reduces us to ‘things’, seems very serious, methodical and disciplined. But its possessive paroxysm, its ethical rigour, its obsession with ‘doing’ all hide a great illusion: the total emptiness of the commodity spectacle, the uselessness of indefinite accumulation and the absurdity of exploitation. So the great seriousness of the world of work and productivity hides a total lack of seriousness."