"{{cite web |url=https://www.innovolo.co.uk/article/just-because-there-is-a-gap-in-the-market-doesnt-mean-there-is-a-market-in-the-ga |title=Just because there's a gap in the market, doesn't mean there's a market in the gap. |author= |authorlink= |coauthors= |date= |year=2022 |month=January"