"I heard a story that Guinness once decided to stop advertising. Everybody knew what Guinness was. Everyone who liked and regularly drunk Guinness wouldn't find out anything new about Guinness from TV spots and they were guaranteed sales as long as St. Patrick's Day existed. But you know what happened? Their sales plummeted. Very, very quickly. So next time you complain about adverts on TV or in the cinema or even on my online videos, remember that it wouldn't be necessary if you weren't all such flighty cunts. (4 August 2010)"