"Einstein said that it is theory which decides what is . I think he was right—'observation' is a complicated and theory-laden business. Then that notion should not appear in the formulation of fundamental theory. Information? Whose information? Information about what? On this list of bad words from good books, the worst of all is 'measurement'. It must have a section to itself."
January 1, 1970
https://en.wikiquote.org/wiki/John_Stewart_Bell