"Robert Tapert: Our sales agent, Irvin Shapiro, who handled Evil Dead and taught us everything about getting a movie in front of an audience and get it promoted, he said, "Boys, I want to take an ad out for Evil Dead 2." And we said, "We're never going to make Evil Dead 2." But Sam had the name Medieval Dead. So Irving Shapiro had an artist do an ad. He kept the Evil Dead franchise in the overseas buyers' minds."