"Have you ever heard of Maneuver X? When you get deeply into sales, you realize that every major transaction involves a mini identity crisis for the buyer. You think, "Green carpet. Am I really a green carpet person?" In romance, the same thing applies but on a humongous scale. But what is Maneuver X? It's removing all pressure, creating a space that the customer has to affirmatively cross. Only by disappearing more thoroughly and inexplicably than Montserrat can I change the current dynamic. Will it? I don't know. I think it will. If not, I'm dead."