"Ten years after the first Breaking Convention, here we all are in a psychedelic movement that has changed beyond recognition. Suddenly, psychedelics are considered viable mental health treatments and they're popular. Michael Pollan's book How to Change your Mind has brought psychedelics into the homes of people who might otherwise have thought these substances were exclusively harmful. These are wonderful advances, but with this increasing popularity has arrived the potential for big business interest and the promise of psychedelic-fueled status, fame, and fortune-if you're willing to do what it takes to get it."