"[Doing taste tests with the mouse] Here you go, knock yourself out. [The mouse takes a bite of the string cheese and throws it down] No good, huh? Otis, more curry! [He gives him the next string cheese] Okay, try this one. [The mouse eats it all up] Eh? It's mozzarella and herring. You can taste the herring, right? I've also got a great idea for a caviar-brie swirl and a peanut butter and jelly-provolone for the kids. But I really want to talk about marketing. You should be our spokesperson. I know some people who have used a mouse as a spokesperson and it seemed to work out pretty well..."