"Polley, whose career has found footing in smaller projects outside the studio system (including roles in Atom Egoyan's The Sweet Hereafter and Isabelle Coixet's My Life Without Me), explained that she needed a bit of coaxing from the filmmakers before she'd sign onto the film. "I met with Zack [Snyder, the director,] and Eric [Newman, the producer] one night at a restaurant, and they convinced me they were going to make a really sort of daring, sick, twisted movie that was going to be true to the allegory of consumerism that was in the original.""