"We had plenty of money to do what we wanted and we had wonderful people working on it. I thought the chemistry between Val and Nicole was great, and I thought Jim was just brilliant as Riddler. And Tommy Lee Jones, of course all you had to do was turn on the camera and you're going to get a great performance. It was fun, it was so much fun and not a lot of expectation because of what had happened before and so many people didn't want it. But the toy manufacturers, they were so great to me, they climbed on board. And then the head of Walmart came into the editing room with his entourage. They were dead serious. I showed them some cut-together scenes and some with Jim being hilarious, but they did not respond to anything. They just looked. And I thought, "Well we didn't make that sale", but they went to Bob Daly's office and ordered like $75 million worth of merchandise or something."
Batman Forever

January 1, 1970