"While more conventional thinkers insisted that technology would create more leisure time, Marcuse warned that it would instead imprison people in unoriginal lives devoid of creative thinking. He warned that the though technology appeared to to help the dissenter, it would actually be used to muffle protest. People were being anesthetized into a complacency that was mistaken for happiness. Goods and services were rendering mankind useless and incapable of real thought. There was an increase in media, but it espoused less and less variety of ideas. People in today's world who "surf" through eighty or more television stations, only to find less there than when they had only four choices, might be beginning to grasp Marcuse's vision for a technological age in which people think they have more choices but the choices lack significant differences. In an age of abundance, when technology has made individuals extraordinarily efficient, why do people spend even more time working, and why is so much work mindless instead of stimulating? One of the first Marxists to lose faith in the Soviet system, Marcuse saw the West as also in a state of "unfreedom" and often suggested that revolution may be the only path to true freedom. Marcuse, the aging professor, seemed to warm to the role of guru to the student radicals. He frequently discussed their movements. He warned Abbie Hoffman on "flower power" that "flowers have no power" other than the force of the people that cultivate them—one of the few occasions on which Hoffman had no reply. But as Marcuse freely admitted, many of the young rebels who talked about his ideas had never read him. His work is written in the German dialectic tradition. Marcuse achieved popularity without ever developing an accessible writing style. Luis Gonzalez de Alba, one of the student leaders in Mexico, described finally sitting down to read some Marcuse simply because President Gustavo Díaz Ordez had accused the movement of being influenced by the philosopher: "I opened One-Dimensional Man and got as far as page five. Eros and Civilization had been a terrible bore. And now I had to read another of Marcuse's books, all because Diaz Ordaz had happened to mention the 'philosophers of destruction.'""
January 1, 1970
https://en.wikiquote.org/wiki/Herbert_Marcuse