"By 1968 there was another intellectual it seemed everybody wanted to quote: Marxist-Hegelian revisionist revolutionary Herbert Marcuse. His most appealing idea was what he called "the great refusal," the time to say "No, this is not acceptable"—another idea that was expressed in Savio's "odious machine" speech. Marcuse, a naturalized American citizen who had fled the Nazis, was on the faculty of Brandeis when Abbie Hoffman was a student there, and Hoffman was enormously influenced by him, especially by his book Eros and Civilization, which talked about guilt-free physical pleasure and learned about "false fathers, teachers, and heroes." The most talked about Marcuse book of the late sixties, One-Dimensional Man, was published in 1964. It denounced technological society as shallow and conformist and put into the carefully orchestrated discipline of German philosophy all of the sentiments of the 1950s James Dean-style rebels and the 1960s student revolutionaries. The New York Times called Marcuse "the most important philosopher alive." In 1968, at the age of seventy, Marcuse taught at San Diego State, where he could be seen fussing over his rust-colored cat and enjoying the hippos at the zoo, an avuncular white-haired figure whose impact was felt across the globe. The students who forced the University of Rome to close in March of that year carried a banner with three Ms that stood for Marx, Mao, and Marcuse."