"mktg case study #8: mktg groceries [2] USE LARGE SPECIAL! TAGS ON GOODS WITHOUT REDUCING THEIR PRICE. PRACTICE THE LINE: “OUR COMPANY FEELS THAT THE WORD SPECIAL IN NO WAY IMPLIES A CONNECTION WITH PRICE.”"
— Max Barry

January 1, 1970

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Novelists from AustraliaEssayists from AustraliaShort story writers from Australia
Original Language: English

Sources

Chapter 8, “Measurement” (p. 90; the word SPECIAL is underlined in the book)