"mktg case study #3: mktg shampoo PICK A RANDOM CHEMICAL IN YOUR PRODUCT AND HEAVILY PROMOTE ITS PRESENCE. WHEN YOUR CUSTOMERS SEE “NOW WITH BENZOETHYLHYDRATES!” THEY WILL ASSUME THAT THIS IS A GOOD THING."
Max Barry

January 1, 1970

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Added on April 10, 2026
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Original Language: English

Sources

Chapter 2, “Fukk” (p. 25)

https://en.wikiquote.org/wiki/Max_Barry