"It is the human gesture that counts. Yes, medals, stock options, promotions, bonuses, and pay raises are fine. But to really reach people, you need to touch them. A kind word, a pat on the back, a "well done," provided one-on-one and not by mob email is the way you share credit. It is the way you appeal to the dreams, inspirations, anxieties, and fears of your followers. They want to be the best they can be; a good leader lets them know it when they are."