"It was the beginning of the end of the cold war and the dawn of a new geopolitical order. Within that order, the nature of politics and leaders changed. The Trudeau approach to leadership, where a figure is known by style rather than substance, has become entrenched. Marshall McLuhan, that great prophet of the 1960s, predicted "The politician will be only too happy to abdicate in favor of his image, because the image will be so much more powerful than he could ever be." The political leaders of the 1968 generation who have come to power, such as Bill Clinton in the United States or Tony Blair in the United Kingdom, have shown an intuitive fluency with this concept of leadership."