"Why do Wikipedians perform these millions of hours of labor, some expended on a giant straw goat, without pay? Because they don't experience them as labor. “It's a misconception people work for free,” Wales told the site Hacker Noon in 2018. “They have fun for free.” A 2011 survey of more than 5,000 Wikipedia contributors listed “It's fun” as one of the primary reasons they edited the site."