"On Monday night, as fans around the world began to grieve Robin Williams’s death, the Academy of Motion Picture Arts and Sciences — best known, in many circles, as the people behind the Oscars — sent out what may be the iconic social media image of Williams’s death. …[Genie, you're free.] … More than 270,000 people have shared the tweet, which means that, per the analytics site Topsy, as many as 69 million people have seen it. The problem? It violates well-established public health standards for how we talk about suicide. “If it doesn’t cross the line, it comes very, very close to it,” said Christine Moutier, chief medical officer at the American Foundation for Suicide Prevention. “Suicide should never be presented as an option. That’s a formula for potential contagion.”"