"Physicists have been drawn to elegant mathematical relationships that bind the subject together with economy and style, melding disparate qualities in subtle and harmonious ways. But this is to import a new factor into the argument—questions of aesthetics and taste. We are then on shaky ground indeed. It may be that M theory looks beautiful to its creators, but ugly to N theorists, who think that their theory is the most elegant. But then the O theorists disagree with both groups..."