"... he gave his name to the Nash equilibrium – a position in a situation of competition or conflict in which both sides have selected a strategy, but where neither side can then independently change their strategy without ending up in a less desirable position. Such positions are common in everyday life, and in the interactions of business people, politicians and nations. He earned his early reputation, and his 1994 Nobel prize in economics, by proving mathematically that there is at least one Nash equilibrium lying in wait to trap us in every situation of competition or conflict where the parties are unwilling or unable to communicate."