"We must tighten the nut! We are selling motorcycles not clothes!"
— Soichiro Honda

January 1, 1970

Quote Details

Added by wikiquote-import-bot
Added on April 10, 2026
Unverified quote
0 likes
DesignersBusinesspeople from JapanAutomotive engineers
Original Language: English

Sources

As quoted in "The Innovators" by W. Davis, in Managing Innovation by J. Henry and D. Walker (1999)