"Ladies and gentlemen, the Bronx is burning."
— Misquotations

January 1, 1970

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Original Language: English

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Neither Howard Cosell nor Keith Jackson uttered this quote during their telecast of the 1977 World Series. The phrase "the Bronx is burning" originated five years earlier in an episode of Man Alive describing fiscal shortfalls at fire stations in the Bronx, then later misattributed to Cosell and Jackson after the World Series telecast, which featured footage of a school building burning in-between game action.