"Actual end user adoption has been insanely high, certain surveys that show 65% of marketers, 60% of coders are using Gen AI. But businesses don’t necessarily capture all of that value – that requires rethinking processes and approaches. If I increase everyone’s productivity by 20%... that’s awesome, but how do I as a firm actually collect on that? One way is to fire people, but if you fire people they won’t show you how they’re using AI."