"Misleading anecdote is someone smokes 20 a day and lives to 110, [or] who buys some tablets off the web and their cancer goes away... These are not representative... stories... [T]his is an active area of research, and it's been shown that if you present information in the way that Michael was presenting, as icon arrays, show both the good and the bad, show the totality, [it's been] shown empirically that you can make people less influenced by misleading anecdotes."