"When HaShem commanded him [Moshe] to go down to Egypt and liberate the Jewish people from bondage, he asked HaShem, "When I come to the children of Israel and I say to them, 'The God of your forefathers sent me to you,' they will ask me, 'What is His name,' What [] should I say to them?" ... The final letters are the name HaShem-, while the beginning letters equal "The Secret of the Name" (Sod Shem–) [30- + 40- + 300- + 40- = 60- + 6- + 4- + 300- + 30- = 410]. Therefore, the beginning and final letters make up the phrase "The Secret of the Name HaShem–.""
Gematria

January 1, 1970