"It should be. That's what is cinema is all about. Most of our seniors didn’t do justice to cinema and the country. They thought that the crores of poor, exploited, denied have-nots are stupids so they sold them cheap dreams, cheap romance, cheap violence, cheap ideas. The role of cinema is to awaken the generations through entertainment and help to build nation. Indian cinema must celebrate India. We filmmakers must celebrate our thousands of years old Indian history and ethos."
January 1, 1970
https://en.wikiquote.org/wiki/The_Kerala_Story