"President Johnson was almost entirely focused on his efforts to introduce what was called the Great Society. He was unfortunate to be involved in the Vietnam War during the time when the public and media were getting more and more disenchanted over it, and he, in my view, looked at the war where he didn't want to put out enough effort to win it, but at the same time he wanted to put out enough not to lose it, which is not exactly the way to go about any kind of a combat. My view is that if you make the decision to get involved, you should get it over with as soon as possible. I could go into great length about this particular point."
January 1, 1970
https://en.wikiquote.org/wiki/Thomas_H._Moorer