Internet

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"Researchers have sought to understand and explain the core differences between computer-mediated and FtF communication processes (for reviews, see Caplan 2001, 2003; Hancock & Dunham, 2001; Ramirez, Walther, Burgoon, & Sunnafrank, 2002; Riva, 2002; Walther, 199,, 2004; Walther, Anderson, & Park, 1994; Walther & Parks, 2002). Among the earliest theories to emerge was the cues-filtered-out perspective (Culnan & Markus, 1987; also see Walther & Parks, 2002), which suggested that some forms of CMC are less personal than FtF activity because of the reduced number of contextual and nonverbal cues available in text-based online social interaction. The cues-filtered-out perspective asserts that the diminished available cues available in CMC create a heightened sense of anonymity, which leads to a more impersonal communication exchange than is present in FtF interaction. As Ramirez and Burgoon (2004) note, however, researchers have moved away from early perspectives focusing solely on cue deficits, toward more sophisticated theories that consider the cognitive and behavioral mechanisms people use to compensate for the lack of cues available in text-based CMC. One particularly influential theoretical perspective that describes how CMC and FtF processes differ is Walther's (1996) hyperpersonal communication perspective. According to Walther, interpersonal CMC can become hyperpersonal because it affords message sender a host of communicative advantages over traditional FtF interaction. Compared to ordinary FtF situations, due to the reduced number of available nonverbal cues, a hyperpersonal message sender has a greater ability to strategically develop and edit self-presentation, enabling a selective and optimized presentation of oneself to others (Walther, 1996, Walther & Burgoon, 1992). This process then allows senders to selectively control the quantity, quality, and even validity of personal information available to other participants (e.g., age, race, physical appearance, sex), to form idealized impressions of their partners and, consequently, engage in more intimate exchanges than people in FtF situations (Tidwell & Walther; 2002; Walther, 1993, 1996 Walther & Burgoon, 1992)."

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"[I]n one study comparing FtF to CMC romantic relationships, Cornwell and Lundgren (2001) found that CMC partners engaged in greater misrepresentation during self-presentation than their FtF counterparts. They attributed the difference in levels of misrepresentation to a lower level of relational involvement among CMC romantic partners, compared to those using an FtF channel. In another study, Joinson (2001) reported that levels of spontaneous self-disclosure were greater in CMC exchanges than in FtF interactions when there was a heightened sense of private self-awareness and a lower sense of public self awareness associated with CMC exchange. Other researchers have reported that, compared to FtF interactions, CMC exchanges include more direct and more intimate uncertainty reduction strategies (e.g., greater proportions of direct questions and self-disclosing statements; Tidwell & Walther, 2002), along with less detailed and more intense impressions of communication partners (Hancock & Dunham, 2001). As Rabby and Walther (2003) explain, “The development of relationships online may simply be temporaraly retarded in comparison to FtF relationship development” (p. 148). Empirical evidence supports this hypothesis. In one study of CMC and impression formation, Walther (1993) found that members of FtF groups developed impressions of one another more quickly than their CMC counterparts. But after a 6-week period, the CMC groups formed impressions that were as well developed as those exhibited by the FtF participants."

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"In terms of communicating social support, Burleson and Goldsmith (1998) argue that the type of conversational environment most conducive to effective comforting requires reducing the distressed other's self-presentational anxiety. Caplan and Turner (in press) propose that establishing such an environment might be easier and more effective if the conversation is computer-mediated. They further assert that computer-mediated social support interactions might be especially helpful at creating a conversational context that is less socially risky than its FtF counterpart. For example, Walther and Boyd (2002) contend that computer mediated discussions of stigmatized topics are likely to be perceived as less threatening than their FtF counterparts due to their increased anonymity and increased social distance, which facilitate better stigma management. These findings that reflect how CMC social support affords its users reduced social stigma and increased anonymity were further validated by other similar studies (Gustafson et al., 19999; McKenna & Bargh, 1998; White & Dorman, 2001; Wright, 2002). Online health applications are discussed further in chapter 12 by Whitten (this volume). Caplan and Turner (in press) also point out that computer-mediated emotional support allows support seekers who have limited mobility to participate in groups that they would be less willing, if at all able, to attend if offered in an FtF format (Braithwaite, Waldron, & Finn., 1999; White & Dorman, 2001; Wright, 2002). Along a similar line, online conversation partners are not bound by proximity and geographical barriers; individuals can communicate with a seemingly limitless number of diverse people who would be difficult or impossible to locate in most FtF cases (Barrera, Glasgow, McKay, Boles, & Feil, 2002; Braithwaite et al., 1999; Finfgeld, 2000; Finn, 1999; Sharf, 1997; Walther & Boyd, 2002; White & Dorman, 2001; Wizelberg, 1997; Wright, 2002)."

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"In conclusion, computer-mediated social interaction technologies have facilitated significant changes in how people relate to members of their personal and professional social networks. For example, physical distance or proximity between network members is becoming increasingly less important. Thus, as Meyerowitz (1985) observes, “Where one is has less and less to do with that one knows and experiences. Electronic media have altered the significance of time and space for social interaction” (p. viiii). These changes in social interaction channels also create new challenges for parents. Growing concerns about children's safety online, for example, stem from the increasingly permeable physical boundaries that once separated families from the larger community. Meyerowitz (1985) notes that “the walls of the family home, for example, are no longer effective barriers that wholly isolate the family from the larger community and society. The family home is now a less bounded and unique environment” (p. viii). As computer-mediated social interaction becomes more widespread, we can expect that physical location will become an increasingly less salient predictor of with whom we interact. Hampton and Wellan (2000) make a similar point, observing that “whatever happens, new communication technologies are driving out the traditional belief that community can only be found locally” (p. 195). Clearly, communications scholars will need to adapt communication theories to evolving technologies and changing contexts in order to understand the uses and effects of computer-mediated social interaction technologies."

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"Today, almost everyone is talking about the Internet as the ultimate medium of business. And so now we find ourselves in 1999 taking an equally unconventional position: Today it's clear to us that the greatest value being created by this networking technology is not in these new "dot-com" Internet companies that a lot of people seem to believe are going to redefine the world of retail, of Wall Street, of the media industry, and gobble up everyone's business. These are interesting companies, and maybe one or two of them will be profitable someday. But I think of them as fireflies before the storm all stirred up, throwing off sparks. But the storm that's arriving -- the real disturbance in the force -- is when the thousands and thousands of institutions that exist today seize the power of this global computing and communications infrastructure and use it to transform themselves. That's the real revolution. ...Right now, there's a lot of focus on e-commerce -- on Net-based buying and selling. But we think that equally important, if not more important, are the staggering investments our customers are starting to make in what we call "e-business." E-business includes e-commerce, of course. But it's about a broader set of transactions and important applications that will go to the Net in supply chain, in customer care, in e-service; and internally in applications from product development to logistics to employee training to knowledge management inside enterprises. In fact, our view is that the Web enabling of these core business process will deliver returns on investments that will equal or exceed the returns on investments coming from e-commerce."

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