"As customers embrace the Net for real business, they're doing something much more than posting a Web site, offering their brochure or 800 number on the Web. "E-Business" done well involves every process of their business -- from order entry to inventory, to fulfillment, to distribution, to customer care. Consequently, it challenges, and in some cases overturns, very established ways of doing business in financial services, in distribution, in almost every industry."